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New anti-tobacco campaign called “Tears You Apart” launched



Updated On - Monday, 26 August 2013

 18 July 2013

NEW DELHI: A new nation-wide National Tobacco Control campaign called “Tears You Apart” has been launched by the Health and Family Welfare Ministry aims to raise public awareness about the dangers of smokeless tobacco consumed by tens of millions of Indian every day.

The Global Adult Tobacco Survey (GATS) revealed that around 21 crore Indians make use of the smokeless tobacco. In India, 26 percent of adults consume smokeless tobacco. 33 percent of  adult males as well as 18.4 percent of females consume smokeless tobacco.

It’s also found that about 50% of all cancers in males and 25% of all cancers in females attributed to tobacco use.

The campaign has been developed with technical support from world Lung Foundation.

The campaign will support the efforts of the Ministry of Health & Family Welfare for Implementation of the Food Safety and Standard Authority (FSSAI) regulation 2.3.4 which prohibit use of tobacco or nicotine in any food product.

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